The Art of Innovation

Rated 4.50 out of 5 based on 2 customer ratings
(2 customer reviews)

£17.32

There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

10 in stock

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Description

IDEO doesn’t buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO’s focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed “the Deep Dive.”

In entertaining anecdotes, Kelley illustrates some of his firm’s own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

Additional information

Hardcover:

320 pages

Publisher:

Crown Business; 1 edition (January 16, 2001)

Language:

English

Product Dimensions:

6.3 x 0.9 x 9.5 inches

Shipping Weight:

2.2 pounds

2 reviews for The Art of Innovation

  1. Rated 5 out of 5

    tansh

    This book is filled with great stories and good information for any designer.

  2. Rated 4 out of 5

    Marleen

    Excellent book. Good read on Innovation.

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